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方管行业如何在经济不景气的年代寻找商机?

发布时间:2019-06-22人气:31

房地产市场持续低迷,作为产业链下游的方管行业压力可想而知,曾一度阳光明媚的方管行业,如今更多的不是庆祝胜利,而是听到行业整体下滑、冬天来了的声音,看到方管行业人士迷茫的眼神。在全国各地,都出现了方管卖场过剩、卖场倒闭关门的现象,各大品牌的销售额也出现不同程度的下滑。但此时此刻我依然要说,方管行业的机会来了。股神巴菲特说过,只有当潮水退去的时候才知道谁在裸泳。其实每一次的困难,对一些厂家来说或许是灭顶之灾,但是对那些能把握时代脉搏、有很强创新能力的厂家来说,真的是机会来了。这里,我们就来分析一下未来方管行业的机遇在哪里。

The real estate market continues to be depressed. As the pressure of the management industry downstream of the industrial chain, it can be imagined that the once sunny management industry is not celebrating the victory, but hearing the voice of the overall decline of the industry, the coming of winter, and seeing the confused eyes of the aluminium industry. In all parts of the country, there has been a phenomenon of oversupply of square stores and closure of stores. Sales of major brands have also declined to varying degrees. But at this moment, I still want to say that the opportunity to manage the industry has come. Buffett said that only when the tide recedes can we know who is swimming naked. In fact, every difficulty may be the disaster of extinction for some manufacturers, but for those who can grasp the pulse of the times and have a strong ability to innovate, it is really an opportunity. Here, we will analyze the future opportunities of the square management industry.

方管行业的七个机遇

Seven Opportunities for Square Management Industry

首先是方管产品进入卖场的机遇。长期以来,方管厂家都是依托大卖场生存,在市场好的时候,一些品牌大型卖场,那些中小方管厂家是高攀不上的。但是在这一轮洗牌中,一些无法适应新的消费环境的品牌已经退出了卖场,这时候是符合当今消费预期的产品进入省会城市大卖场的绝佳机遇。

Firstly, the opportunity for Fangguan products to enter the market. For a long time, square managers have relied on big stores to survive. When the market is good, some large-scale brand stores, those small and medium-sized square managers are not up to the standard. However, in this round of shuffling, some brands that can not adapt to the new consumer environment have withdrawn from the market, which is a good opportunity for products that meet today's consumer expectations to enter the provincial capital city market.

第二个就是经销商更换品牌给厂家带来的机遇。目前正是经销商舍弃老品牌追求新品牌的高峰期,一些经销商在经历了原有品牌艰难的支撑后,会放弃缺乏长远竞争力的品牌,而寻找到新的合作伙伴。那些具有品牌知名度和市场竞争力的厂家应紧紧抓住这个机遇。

The second is the opportunity that the dealer brings to the manufacturer by changing the brand. At present, it is the peak period for dealers to abandon old brands and pursue new ones. After experiencing the difficult support of the original brands, some dealers will abandon the brand lacking long-term competitiveness and find new partners. Those manufacturers with brand awareness and market competitiveness should seize this opportunity.

第三个是电商的机遇。目前国内受宏观经济的影响,经济发展放缓,在这种情况下多数消费者在购物方面会考虑产品的性价比。而电商的运营成本普遍低于实体店,这样以高性价比著称的网络销售会吸引更多的消费者。

The third is the opportunity of e-commerce. At present, the domestic economy is slowing down due to the impact of macroeconomic. In this case, most consumers will consider the cost-performance ratio of products in shopping. However, the operating cost of e-commerce is generally lower than that of physical stores, so network sales, which is famous for its high cost performance, will attract more consumers.

第四个机遇是品牌厂家的机遇。现在很多家庭的方管已经到了更新换代的时候,当消费者经历了第一次购买方管后的不满意,那么在第二次购买或为子女添置家装的时候,就会有新的主张和诉求,他们更强调环保,强调实用,强调耐用,强调满足个性化需求。这时候品牌厂家的机遇来了,为了更放心地购买,更多的消费者会选择品牌方管厂家的产品。

The fourth opportunity is for brand manufacturers. Nowadays, many households have reached the time of renewal. When consumers are not satisfied after the first purchase, they will have new ideas and demands when they buy or add home furnishings for their children. They emphasize environmental protection, practicality, durability and personalization. At this time, the opportunity for brand manufacturers has come. In order to buy more assuredly, more consumers will choose the products of brand-controlled manufacturers.

第五个机遇是地县市场的机遇。纵观现在地县级的方管市场,普遍存在卖场小、产品单一等特点。但随着市场需求的大幅提高,品牌产品、高性价比产品在地县市场逐渐体现出优势,而且随着消费者购买力的提高,高端方管在地县市场也迎来了春天。

The fifth opportunity is the market opportunity of prefectures and counties. Throughout the local and county-level market, there are many characteristics, such as small market, single product and so on. However, with the dramatic improvement of market demand, brand products and high cost-effective products gradually show their advantages in the county market, and with the improvement of consumer purchasing power, high-end local managers in the county market also ushered in spring.

第六个机遇是并购的机遇。中国的方管厂家多如牛毛,仅规模化的方管制造厂家就多达数千家,方管行业的集中度非常低,还处于粗放的发展阶段。在现在的困难时期,一些有实力的厂家将会以非常低的代价并购到优质资源,壮大厂家的规模,夯实发展的基础。

The sixth opportunity is M&A opportunity. There are as many square tube manufacturers as cattle hair in China. There are thousands of square tube manufacturers only on a large scale. The concentration of square tube industry is very low, and it is still in the extensive stage of development. In the current difficult period, some powerful manufacturers will acquire high-quality resources at very low cost, expand the scale of manufacturers and consolidate the foundation of development.

第七个机遇是个性化市场的机遇。目前中国的家具消费者已经呈现了巨大的变化,我们面临的消费者更多是80后、90后,他们的消费特征已经不再是人云亦云,而是有自己独到的消费主张,追求个性化消费。因此,个性化消费时代 在个性化市场中找到自己的立足点。

The seventh opportunity is the opportunity of personalized market. At present, China's furniture consumers have shown tremendous changes. We are facing more consumers after the 1980s and 1990s. Their consumption characteristics are no longer the same as others, but have their own unique consumption ideas and pursuit of personalized consumption. Therefore, the era of individualized consumption has found its own foothold in the individualized market.

大浪淘沙,胜者为王,伟大的厂家都是能抓住一次次的机遇,抗过一次次的灭顶之灾。我们分析一些成功厂家的共同特点,他们都是抓住行业的本质,拥有核心的竞争力。方管行业必须采取新的思维,抱团取暖,强强联合,积极改造产品,不断拓宽销售渠道,才能战胜困难,才能成功突围。只要度过目前的困难时期,一定会迎来方管行业的又一个春天。

Big waves wash away sand, the winner is the king, great manufacturers are able to seize the opportunity again and again, to withstand the disaster of the top one after another. We analyze the common characteristics of some successful manufacturers. They all grasp the essence of the industry and have core competitiveness. In order to overcome the difficulties and break through the siege successfully, the square management industry must adopt new thinking, hold a group for heating, unite strong and strong, actively transform the products and constantly expand the sales channels. As long as we get through the current difficult period, we will surely usher in another spring of Fangguan industry. 

辛苦整理!转载请注明来自 http://dktsq.com/show.asp?id=292

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